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What Top Spas Do to Win (that they may not want you to know)
Do spa managers have a problem sharing information with each other? Sometimes they do. It was a point of discussion on last month’s Blab with our guests Julie Pankey of JM Pankey Partners and...
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How Hotel and Spa Owners Can Stop Marketing Like It’s 1999
Last week Norm Bond, Digital Marketing Manager for Moontide Consulting posted an article on LinkedIn’s Pulse magazine. The piece: How Hotel and Spa Owners Can Stop Marketing and Promoting Like It’s...
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Do Spa Reports Equal Results?
“We’ve been putting this information out there a long time, when is somebody going to start listening?” -Anonymous Spa Conference Speaker With so many resources at hand for the spa industry to perform...
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Staff & Skills Shortage in the Spa Sector?
Wellness is a beast! According to SRI International, wellness-focused travel will reach $678.5 billion by 2017. But currently the UAE has 500 plus spas within an area the size of North Carolina. We’ll...
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How Cosmetic Retail Outlets Slay Spas
While too many spas continue to struggle with single digit retail sales to service ratios, cosmetic outlets like Sephora, Space NK, Ulta and Blue Mercury are experiencing revenue growth that dreams...
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Spas Can Learn From Cosmetic Outlets!
Last week we received quite a bit of response from our Blab “How Cosmetic Outlets Slay Spas”. Everyone wasn’t happy and they let us know so. Many felt as though dirty spa laundry shouldn’t be aired in...
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How Are Spas Gaining Their Competitive Edge?
Update: This show previously aired. Watch the replay here>this week’s Blab According to Sandler Research ; “Globally, the market is quite fragmented and is characterized by the presence of both...
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Introverts in Sales-Infographic
Certain customer service industries where one on one interaction is the norm disproportionately attracts introverts. Included in these would be the salon, spa, beauty and wellness. Unfortunately,...
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What Top Spas Do to Win (that they may not want you to know)
Do spa managers have a problem sharing information with each other? Sometimes they do. It was a point of discussion on last month’s Blab with our guests Julie Pankey of JM Pankey Partners and...
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Seasonal Strategy Secrets of Savvy Spas
With thousands of spas vying for the attention of consumers, many spa managers are always seeking out ways to gain a competitive advantage. Using the holidays, seasons and special events to tie in...
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Spa Retail Super-Stardom by Third Quarter
Hey Spa Managers and Directors. We are midway through the second quarter of 2016. Have you reached your monthly retail goals yet? What are you waiting for? It’s time to take the first step. More...
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Will Spas Sleep on Bieber?
Last week Justin Bieber paid a visit to a Los Angeles spa. Recently he’s been spotted meditating outdoors and wandering around barefoot in the park aka earthing. He’s posted on Instagram that he...
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The Bieber Effect-Marketing to the Global Stressed Consumer
Justin Bieber says he doesn’t feel like a human anymore-” I feel like a zoo animal, and I wanna be able to keep my sanity.” He’s seeking help in spas- but owners and managers, are you ready? How are...
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Does Every Customer Deserves a Great Experience?
Do you believe that every customer deserves a great experience? Your quiet, somewhat shy therapists are well skilled in treatments. They can perform a perfect massage or facial. They diligently attend...
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How To Analyze Your Spa Training Investment
Despite the fact that many of the same products which spas seem unable to sell are literally flying off the shelves at beauty outlets like Space NK, Sephora, Ulta and Blue Mercury (which also...
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Spa Superstars: Hidden in Plain Sight
Innovation is a hot buzzword. Senior executives in the hospitality industry are burning the midnight oil trying to find ways to innovatively one-up each other. Flying yoga, wellness strategies,...
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How a $60 Massage Became Unforgettable
Many people think that one of the perks of working at a spa is the ability to get treatments. But when you work at a popular spa where the therapists are in high demand it just doesn’t happen. As a...
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The Importance of Personalization for High Retail Sales
I worked at a top spa in Philadelphia for ten years. We carried a total of ten skin care lines. I had used them all and was totally in love with maybe six. I could talk for hours about their benefits...
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How a Flop Could Help the Spa Industry Succeed
I’ve always been into watching sports. My Dad is head official for the Penn Relays, a national tournament held annually in Philadelphia so track and field is an event that I’m very familiar with. The...
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Is Your Spa Sitting on Acres of Diamonds?
Fable excerpted from an article by: Earl Nightingale The Acres of Diamonds story ”a true one” is told of an African farmer who heard tales about other farmers who had made millions by discovering...
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